Twitter’s running commentary on a variety of issues requires a well managed process to avoid downtime. Unfortunately the service has had a number of outages over the past couple of weeks causing frustration amongst avid tweeters.
In an article on the Telegraph’s website, a Twitter spokesperson said that they knew that the World Cup period would be a busy time for the site, “We’d already said this is going to be a rocky few weeks. We’re working through tweaks to our system in order to provide greater stability at a time when we’re facing record traffic. We have long-term solutions we’re working towards, but in the meantime, we are making real-time adjustments so that we can grow our capacity and avoid outages during the World Cup.”
What is certain is that there will be numerous competing social networks waiting to be the next big Twitter should the platform continue to frustrate users with downtime. The huge of amount of coverage generated when organisations suffer downtime highlights how many people rely on online services day-to-day. Ironically, the rise in popularity of sites like Twitter itself also means it doesn’t take long for the world to know when a site is experiencing an outage.
Mark Gyles, Zeus Technology
Comments